Salar al Khafaji is the CEO and founder of Monumental, a company building autonomous robots that assemble buildings, starting with its bricklaying system. After selling his previous software company to Palantir, Salar took time to explore big industries ripe for disruption before landing on construction—a sector that represents a significant portion of GDP yet has seen decades of productivity stagnation.

We explore:

• Why construction represents a massive opportunity for technological innovation

• How Monumental's system of three robots works together to lay bricks autonomously

• Why Europe's severe bricklayer shortage has created wages as high as €80/hour

• The post-WWII shift away from beautiful architecture and how to bring it back

• Why operating as a subcontractor rather than selling robots makes business sense

• The challenges of building a hardware startup in Europe's tech ecosystem

• How Palantir's "cult-like" culture influenced Monumental's approach to company building

• The balance between structure and productive chaos in scaling a startup

• Why the best robotics companies solve specific problems rather than building general-purpose machines

• How to foster ambition in Europe's startup ecosystem

—

Thank you to the partners who make this possible

Enterpret: Transform feedback chaos into actionable customer intelligence.

Brex: The banking solution for startups.

Persona: Trusted identity verification for any use case.

—

Transcript: https://www.generalist.com/p/building-beautiful-homes-with-robots-salar-al-khafaji

—

Timestamps

(00:00) Introduction to Salar

(04:44) Overview of Monumental’s work and mission

(06:25) Salar’s journey after selling his company to Palantir

(11:46) Stagnation in the construction industry

(14:21) The mental shift from software to hardware entrepreneurship

(16:10) Salar’s funding framework

(18:21) The post-WWII decline in constructing beautiful buildings

(20:23) Choosing bricklaying as the first construction trade to tackle

(25:20) Why Monumental operates as a subcontractor

(28:38) The limitations of 3D printing and prefab construction

(33:15) The technology and pricing bets Salar made

(33:45) Lessons from Palantir's culture

(39:35) Monumental's company culture

(42:31) An overview of a construction job from start to finish

(45:50) Precision and tolerances

(47:50) Surprising challenges in the construction industry

(49:10) The current state of Monumental and what’s next

(54:00) Why humanoid robots don’t make sense for Monumental

(56:16) Building an ambitious company in Europe

(01:00:56) Monumental’s approach to hiring

(01:03:10) The state of European tech and what needs to change

(01:06:00) Salar’s optimistic take on the current state of tech in Europe

(01:10:46) Final meditations

—

Follow Salar al Khafaji

LinkedIn: https://www.linkedin.com/in/salark/

X: https://x.com/salar

Website: https://sal.ar/

—

Resources and episode mentions

—Books—

• Impro: Improvisation and the Theatre: https://www.amazon.com/Impro-Improvisation-Theatre-Keith-Johnstone/dp/0878301178

• Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX: https://www.amazon.com/Liftoff-Desperate-Early-Launched-SpaceX/dp/0062979973

• Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed: https://www.amazon.com/Seeing-like-State-Certain-Condition/dp/0300078153

• The Little Big Number: How GDP Came to Rule the World and What to Do about It: https://www.amazon.com/Little-Big-Number-World-about/dp/0691166528

—

Episode resources continued at: https://www.generalist.com/p/building-beautiful-homes-with-robots-salar-al-khafaji

—

Production and marketing by penname.co. For inquiries about sponsoring the podcast, email jordan@penname.co.

Building Beautiful Homes with Robots: The Future of Construction | Salar al Khafaji (CEO and Founder of Monumental)

The Generalist