He turned a broke team into a billion dollars

Shaan and Sam discuss Jesse Cole, the founder of the Savannah Bananas baseball team, as their "Billy of the Week," highlighting his entrepreneurial journey and innovative approach to making baseball entertaining. They detail Cole's early struggles, his focus on fan experience, and the unique rules of "Banana Ball." They also touch upon the importance of showmanship, creating a unique and memorable brand, and the value of having a team that is "down" to try new ideas. The hosts draw parallels to other successful ventures like Monster Jam and discuss the concept of "unreasonable hospitality" and the need to do things that are "weird" to stand out. They end with a call to action, encouraging listeners to brainstorm creative marketing ideas and to follow the podcast on Spotify.