Rethinking AI, Ad Spend & Growth Strategy as a Founder

In this episode of the eComFuel podcast, Andrew Youderian interviews Adam Callinan, co-founder of BottleKeeper.com and founder of Pentane, about ad budgets, family priorities, and AI. Adam shares his experiences from past business mistakes to his current focus on family and how it influences his business decisions. The conversation covers the evolution of family life, the impact of AI on e-commerce, and strategies for optimizing ad spend, especially during peak seasons like Black Friday and Cyber Monday. Adam also discusses the importance of understanding financial implications in marketing and the role of performance coaching in achieving a balanced lifestyle.