WeChat, the original super app founded within Tencent in 2011, serves as the default operating system for life and business in China. Connie Chan, a general partner at Andreessen Horowitz, explains how WeChat leverages existing traffic to connect users with diverse services, such as food delivery and taxi services, through third-party developers. Unlike the West's horizontal expansion focusing on user numbers, WeChat adopts a vertical approach, prioritizing user engagement and frequency. WeChat's success stems from China's unique digital landscape in 2011, where it swiftly became the dominant communication platform. The integration of WeChat Pay, starting with the gamified Red Packets feature, further solidified its central role in daily life, facilitating hundreds of billions in transactions annually.
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