The Rise of Creators, the Fall of Studios (499)

In episode 499 of "This Old Marketing," Joe Pulizzi and Robert Rose gear up for their 500th episode by discussing the shift in content creation from traditional studios to individual creators, highlighting examples like Mr. Beast and the Kelce brothers' podcast. They touch on the broken Hollywood financial model, the increasing trend of connecting with individual creators over brands, and the disruption of the television and film industries by streaming services. They also discuss a marketing consultant buying a real estate trade magazine in Canada as a content marketing strategy. The hosts then transition to "Winners and Losers," where they discuss Kit.com's location services and Unilever's brand struggles with Ben & Jerry's. Finally, they rant about AI-generated content overload and "job hugging," where workers feel stuck in unfulfilling jobs due to fear of the unknown.