Kat Loterzo - a content machine who’s written 37 bestselling books and generates 3-4 emails for her list each day. Kat built her own 7-figure online fitness business before turning to coaching and writing. She now coaches businesses on how to have the same success she did. Tune in to hear how Kat brings people to her membership site, why she can’t get enough of writing, and the importance of listening to your gut.

Famous 5:

Favorite Book? – Big Magic
What CEO do you follow? — Grant Cardone
Favourite online tool? —None, I’m pretty old school
Do you get 8 hours of sleep?— Definitely not
If you could let your 20 year old self know one thing, what would it be?—Listen to your gut and follow what you feel called to do

Time Stamped Show Notes:
01:11 – Nathan’s introduction
01:45 – Welcoming Kat to the show
02:05 – Kat built Woman Incredible as an extension of her personal training business
03:10 – Started in 2007, became big in 2010
03:40 – She’s now dropped the business - but at its height it was making $80k a month
04:20 – Kat currently makes revenue from The Tribe, a coaching membership site
05:17 – First month is $97, subsequent months are $197
05:30 – Around 150 current members
05:50 – Made just over $500k from the site so far
06:20 – Membership gives free access to all of Kat’s content, and access to members’ community
08:22 – Keeping around 80% of members each month
08:50 – Average customer lifetime is around 5 months - but members will often buy other products
09:40 – Acquisition is mostly from referrals and social media. Kat’s only just now setting up a funnel
10:00 – Kat will email her list 2-3 times each day, and always includes links back to The Tribe website
10:55 – Kat also hosts the Success Smackdown podcast
11:20 – Produces several 4 or 5 minute episodes each week
11:40 – Each episode is hitting around 1,000 downloads
12:40 – Not monetising podcasts - just using them as content marketing
13:13 – Kat’s an Amazon bestselling author with around 1000 downloads per month
14:30 – “I can’t get enough of writing” - Kat’s written 37 books
15:30 – Publishing the next book through CreateSpace
16:20 – Facebook is Kat’s main source of traffic
16:50 – Connect with Kat on Facebook, Twitter, and at her website
19:00 – The Famous Five

3 Key Points:
Create the content and people will come
Follow your gut and do what you feel called to do
It’s not the size of your list that matters, but how dedicated your following is. Find people who love what you do.
Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 311: Memebership Site Secrets with Kat Loterzo

SaaS Interviews with CEOs, Startups, Founders