Joaquin Cordero is the Founder and President of Lumen, a communications company that provides creative and advertising services including media commercialization, 360-degree agency work, BTL, print, and point-of-purchase services. He founded Lumen in 2009 in Guatemala, expanding it into El Salvador and Honduras and serving both local and global brands. Joaquin has also founded over eleven companies, and serves in leadership roles in the Entrepreneurs’ Organization, including Global Board Director and EO Global Chair-Elect.

In this episode…

Stepping away from the day to day demands of your own company can feel risky when growth and stability are on the line. Yet some of the most successful entrepreneurs insist that leading beyond their business creates new energy and ideas. How can taking on outside leadership roles actually spark innovation and strengthen resilience?

According to Joaquin Cordero, a global entrepreneurial leader, dedicating time to serve in volunteer leadership opens doors to fresh perspectives and powerful relationships. He highlights how working with peers who run their own companies forces you to lead by influence and build trust instead of relying on authority. This approach has helped him foster a stronger company culture and inspire long term loyalty among his team. Joaquin’s experiences prove that growth often happens when you challenge yourself beyond your own organization.

In this episode of the Smart Business Revolution Podcast, John Corcoran speaks with Joaquin Cordero, Founder and President of Lumen, to talk about why stepping outside your business sparks innovation and resilience. They explore how serving in global leadership roles fuels personal and professional growth and how trust and collaboration transform company culture. Joaquin also shares lessons from navigating unexpected challenges and building long-term client relationships.

Why Stepping Outside Your Business Sparks Innovation and Resilience With Joaquin Cordero

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