How a Poor Sales Meeting Strategy Kills Win Rates

In this episode of the Sales Gravy Podcast, Jeb Blount interviews Lee Salz, author of "The First Meeting Differentiator," about transforming first meetings into client-centric consultations. Salz discusses the importance of first meetings in securing deals and introduces his concept of empathetic expertise to emotionally connect with buyers. He critiques the traditional "discovery" approach, advocating instead for consultations that provide meaningful value to potential clients. Salz offers a free tip sheet at MeaningfulValue.com and encourages listeners to purchase the book at FirstMeetingBook.com, where they can also access additional resources.