Vincenzo Ruggiero, founder of Prospect.io. Vincenzo has a wife and two children, with one born just days ago. With the chaos of a new baby, Vincenzo has still found a way to support himself and his family and manage a new and growing business.

Famous Five:

Favorite Book? – Getting Real, Rework
What CEO do you follow? — Joel Gascoigne
Favorite online tool? — Freshbooks, Slack, Trello, Appear
Do you get 8 hours of sleep?—No
If you could let your 20 year old self know one thing, what would it be? — Be humble.

Time Stamped Show Notes:
01:15 – Nathan introduces Vincenzo
01:40 – Prospect.io is a sales software
02:00 – Recurring revenue from monthly plans
02:20 – Launched in January 2016
02:40 – June revenue was $17k
03:15 – Customer pays more the more they use it
04:10 – Average is $45/month
04:30 – How they have driven customers
04:50 – word of mouth
05:50 – Different types of customers
06:20 – Self-funded
06:45 – Team of 3
07:30 – The system in Belgium makes Vincenzo the sole founder
08:00 – Vincenzo started with other web businesses before he started Prospect.io
09:10 – His family (two kids)
09:35 – How he supports himself
09:45 – He lives off of savings and a very low salary
11:10 – The company breaks even
11:30 – Growth each month
11:50 – How they got such fast growth
13:15 – Customer churn is 6% monthly
14:25 – Customer acquisition cost is $50
15:00 – Lifetime value is $570
15:30 -- @VincenzoR on Twitter
17:35 -- The Famous Five
3 Key Points:
Plan out financially how you be able to afford to start a new business.
Don’t let your arrogance get in the way of your success.
A success work life does not have to take away from a success home life.
Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Slack, Trello, and Appear – Online tools that Vincenzo uses for his business

Show Notes provided by Mallard Creatives

EP 383: Prospect.io $0 to $17k in MRR in 6 Months, 400 Customers

SaaS Interviews with CEOs, Startups, Founders