I wanted this conversation to do two things at once. First, ground the hype in real practice. Second, show how a small country can punch well above its weight by connecting industry, academia, and government with purpose. With Chantelle Kiernan from IDA Ireland and Stephen Flannagan from Eli Lilly and Company, we explored what digital transformation really looks like on the factory floor in Ireland, why talent is the engine behind it, and how cross-sector collaboration is turning ideas into measurable outcomes.

Ireland’s manufacturing base employs hundreds of thousands and fuels exports, yet what stands out is the shared mindset. The shift toward Industry 5.0 puts people at the center while using digital, disruptive, and sustainable technologies to rethink production. Eli Lilly’s experience shows how a digital-first culture changes everything. New sites start paperless by default. Established plants raise their game through micro-learning, data-driven problem solving, and champions who model the behavior. The message is simple. Technology only sticks when people see clear value and have the skills to act on it.

From pilots to site-wide change

Here’s the thing. The strongest wins come from a strategic, site-wide approach rather than isolated pilots. Maturity assessments across pharma sites in Ireland revealed common patterns, shared bottlenecks, and repeatable opportunities. That insight helps teams justify investment, sharpen ROI arguments, and accelerate adoption without slowing production. Reinvestment in legacy facilities becomes a long-term advantage when you connect equipment, data, and people with a clear plan.

This is where Ireland’s ecosystem shows its class. Purpose-built centers like Digital Manufacturing Ireland, NIBRT, IMR, and I-FORM give teams a place to test before they invest. Indigenous tech SMEs sit at the same table as global pharma leaders and large tech firms, which means collaboration moves faster. When 50 percent or more of new R&D projects cite academic partnerships, you know something healthy is happening.

Skills, STEM, and the mindset shift

Upskilling came through as the decisive enabler. IDA Ireland supports companies with skills needs analysis and access to training. Universities co-create relevant courses. Micro-credentials and immersive apprenticeships build confidence on the shop floor. Stephen’s point about micro-learning hit home. People learn best when they can apply knowledge to a problem they care about, right now. That keeps momentum high and spreads digital competence across teams without waiting on giant projects.

Barriers still exist. Defining ROI, coping with regulatory complexity, and balancing change with daily production are real challenges. Culture is the swing factor. Leaders who set the tone, create space for experiments, and reward progress see faster results. GenAI is already shifting attitudes by improving personal productivity, which naturally opens minds to operational use cases like predictive maintenance, knowledge capture, and quality improvements.

What comes next

If the last decade was about connecting machines, the next decade will be about connecting knowledge. Expect smarter, greener, and more multidisciplinary manufacturing. AI will sit alongside advanced materials and sustainable design. The most resilient sites will combine agile infrastructure with strong learning cultures, so they can absorb change rather than resist it. Ireland’s model of collaboration gives a useful signal. When industry, government, and academia align around shared outcomes, the runway gets longer and the takeoff gets smoother.

This episode is about the practical choices that make transformation real. Strategic assessments. Shared R&D spaces. Cohorts of digital champions. And a relentless commitment to skills. It is a story of steady progress that scales, and a reminder that the future belongs to teams who can learn faster together.

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3431: AI and Data-Driven Manufacturing with IDA Ireland and Eli Lilly and Company

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