Massimo Chieruzzi, CEO of AdEspresso. His company, founded in 2013, is now so profitable that he says they don’t need fundraising! Massimo sees only growth for AdEspresso in the future as Facebook ads continue to evolve and improve.

Famous Five:

Favorite Book? – Predictably Irrational
What CEO do you follow? — Rand Fishkin
Favorite online tool? — HubSpot

Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be? — Don’t start a startup. Get some experience for a corporate business first.

Time Stamped Show Notes:

01:05 – Nathan introduces Massimo
01:30 – AdEspresso was first on The Top on Episode 70
01:50 – Focus on growing and reducing churn
02:25 – Revenue is about $400k/month
02:38 – 2015 total revenue was $3M
02:50 – Fundraising has reached $1.8 Million
03:30 – “We have been profitable this last year, so we don’t need the money.”
04:00 – More than 4000 customers
04:45 – Learn about AdEspresso at Adespresso.com
05:00 – Churn is 7% and is decreasing
06:00 – How long their customers stay
07:10 – 35 people on their team
07:20 – Monthly expenses are around $280k
07:45 – They are growing by at least 15% every month
08:00 – How the company is sustainable
08:30 – Customer acquisition is less than $10
08:45 – Paid acquisition is only content promotion
09:20 – They were founded in 2013
09:30 – What would Massimo sell his company for?
10:20 – @MassimoCw on Twitter or massimo@adespresso.com
12:10 – The Famous Five

3 Key Points:

Allow yourself to gain knowledge from different experiences.
Find ways to lower your acquisition costs.
Get into an industry that has a long life ahead of it.

Resources Mentioned:

Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
HubSpot – Massimo’s favorite online tool
Show Notes provided by Mallard Creatives

EP 400: AdEspresso Hits $20M Valuation, 4000 Customers, $400k MRR with CEO Massimo Chieruzzi

SaaS Interviews with CEOs, Startups, Founders