Roy Man, CEO of Dapulse. Dapulse is a tool designed to solve “inherently problematic” management strategies in businesses. The company has a philosophy of being transparent with their revenue and numbers, all of which you can find on their Instagram page.
Famous Five:

Favorite Book? – The Hard Thing About Hard Things
What CEO do you follow? — Avishai Abrahami
Favorite online tool? — FullStory
Do you get 8 hours of sleep? — No.
If you could let your 20 year old self know one thing, what would it be? — No regrets.

Time Stamped Show Notes:
01:20 – Nathan introduces Roy Man
01:50 – What is Dapulse?
01:55 – A management tool for your company
02:20 – Solving something that was “inherently problematic”
02:30 – A SaaS business launched in February 2014
03:00 – Currently over 5000 customers
03:20 – Each company, or customer, pays a certain amount, depending on their team size
03:50 – Total MRR in June was $360k
04:15 – See screenshots of their numbers on Instagram
04:50 – They have raised $9 million
05:00 – They started with raising $1.5 million
05:40 – The startup mentality
06:20 – Their valuation was 3.53 million
07:00 – A solid product with a good market
07:15 – A year of product marketing and finding what people were using for management
07:50 – “People think in tables.”
08:25 – The product market fit
08:45 – They started to launch and scale and did a convertible note
09:10 – Their last round of funding was $5 million, with a post valuation of $28.5 million
09:45 – First year revenue was less than a million
10:20 – Customer acquisition cost varies
11:10 – Average is about $600
11:55 – Monthly customer churn is 2%
12:20 – Negative revenue churn
13:30 – Lifetime value is great
14:20 – Churn is not relative in terms of money
14:40 – As you scale, some customers will leave
15:10 – Expand your customer circle as much as you can
15:25 – Team size is about 35
15:40 – Total 2015 revenue was about 3 million
16:35 – Connect with Roy at roy@dapulse.com
17:05 – Roy’s Blog on Medium
19:30 – The Famous Five
3 Key Points:
Create a product that has strong market potential.
Spend time getting to know what your customers will want out of your product or service.
Expand your customer circle as much as you can.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
FullStory – Roy’s favorite online tool
The Hard Thing About Hard Things – Roy’s business book recommendation
Toptal – Great for people to get access to software developers
Show Notes provided by Mallard Creatives

EP 404: $360k June 2016 MRR, $4M ARR, 5000 customers paying $72/mo on average with DaPulse founder Roy Man

SaaS Interviews with CEOs, Startups, Founders