Chris Evans, cofounder of Traffic and Funnels. Surrounded by incredible entrepreneurs, Chris decided that it was his time to build a success empire. His business Traffic and Funnels has taken a smart approach to business: They have focused on their strengths to get revenue, and now they are ready to expand.
Famous Five:

Favorite Book? – King Icahn
What CEO do you follow? — Trump and Zuckerberg
Favorite online tool? — Slack
Do you get 8 hours of sleep? — Yes
If you could let your 20 year old self know one thing, what would it be? – Find and invest in a mentor

Time Stamped Show Notes:
01:35 – Nathan introduces Chris
01:55 – Chris worked with a lot of amazing entrepreneurs and decided to build his own empire
02:40 – He helps experts built client acquisition systems
03:00 – 1 $5500 product, and an upsell
03:25 – Traffic and Funnels is a slick website
03:40 – The numbers
03:50 -- $660000 in revenue for 2016 so far
04:30 – The problem with paid marketing
04:50 – Understanding the market and validating the product
05:15 – The biggest mistake is not understanding that market.
05:40 – The higher value products had a larger margin for error
06:00 – Cost to acquire a client is $400 to $700
06:15 – Solid revenue goals
06:40 – Advice for the info-product space
07:00 – Have clarity
07:30 – You need a target and a specialization
07:50 – Track your numbers and know what you need to break even
08:00 – How do you think about stages for scaling?
08:25 – The revenue must keep up with the spending.
08:50 – Know your business model and your plan.
09:10 – Work your way backwards.
09:25 – Take out any emotion.
09:45 – An evergreen business
10:00 – A launch-style business is more stressful up front
10:20 – You have to be smart and build credibility.
10:50 – Why this model?
11:10 – To build up a kiddy and launch their own evergreen info product
11:35 – Starting with their biggest strength
11:45 – Building stability and growing
12:10 – Taking on more employees does not scare him.
12:30 – They can get through adversity.
12:44 – Go to trafficandfunnels.com and Facebook.com/chrisaevans
14:55 – The Famous Five

3 Key Points:
Start with your biggest strength until your business has stability.
Create a plan and work your way backwards.
Understand the market and validate your product.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
King Ichahn - Chris’ favorite business book
Slack – Chris’ favorite online tool
Toptal – Great for people to get access to software developers
Show Notes provided by Mallard Creatives

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