Evan Spiegel's Top 10 Rules for Success

Entrepreneurship requires deep personal passion, as genuine love for one's work provides the necessary fuel to overcome inevitable challenges. Building a sustainable business involves cultivating complementary partnerships, adapting leadership styles to meet specific organizational needs, and maintaining a relentless focus on the customer while learning to decline non-essential distractions. Innovation often emerges from constraints, forcing leaders to analyze options carefully and prioritize high-impact bets over resource-heavy experimentation. By fostering a diverse team and maintaining empathy for human needs—such as the desire for ephemeral, natural communication—founders can create products that align with human behavior rather than forcing users to conform to rigid technology. Ultimately, the most significant test of a venture's importance is the willingness to reject acquisition offers, confirming that the pursuit is driven by purpose rather than short-term financial gain.