Johnson Emmanuel the founder and CEO of Clients Attraction, a company that specializes in online marketing strategies engineered to attract big-ticket clients. Listen as Johnson shares his story of starting a business in Nigeria, and how he used his passion for marketing to start chipping his path to the top.

Famous Five:

Favorite Book? – The Ultimate Sales Machine
What CEO do you follow? – Richard Branson
Favorite online tool? — Asana
Do you get 8 hours of sleep?— No

If you could let your 20 year old self know one thing, what would it be? – Focus on your marketing and charge more sooner.

Time Stamped Show Notes:

02:20 – $230K in revenue in 2015
03:00 – How Johnson’s company makes money
04:00 – Johnson uses a lot of Infusionsoft with his clients
04:30 – When you’re selling a high value product, you don’t list your prices you have a conversation
05:15 – Johnson charges his clients between $5k and $20k per month
05:55 – Johnson’s top client paid $25K last year
07:30 – It’s important to learn, but don’t overstimulate yourself
08:15 – It’s normal to be afraid of raising your prices, but it’s a part of good business
08:45 – During Johnson’s first year in 2013, the company’s revenue was about $32K
11:08 – The catalyst to Johnson’s success was helping his clients understand the flaws within their marketing systems
12:39 – Johnson is based in Lagos, Nigeria and he employs 17 people
13:08 – The company’s goal is to hit $1M in 2016
14:00 -- $5k per day on PAID media
15:40 – Average cost per employee per month in Nigeria? $500
16:12 – To date, the business has worked with 30 unique customers
18:54 – The Famous Five

3 Key Points:

If you want to sell to high-value clients, you need to engage them in a conversation.
If you engage in too many educational inputs, you’ll inhibit your own success.
Charge more sooner.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Show Notes provided by Mallard Creatives

EP 423: Nigeria Agency Business $230k 2015, $1M+ 2016, 17 Employees and Growing Fast with Johnson Emmanuel

SaaS Interviews with CEOs, Startups, Founders