Brad Costanzo, an entrepreneur, investor, and business consultant who built (and sold) two digital businesses. Today, Brad helps companies use proven marketing methods, innovative branding campaigns, and form strategic alliances to grow their revenue. He also hosts the “Bacon Wrapped Business” podcast on iTunes.

Famous Five:

Favorite Book? – One Simple Idea
What CEO do you follow? – N/A
Favorite online tool? — MindMeister and XMind

Do you get 8 hours of sleep?— “Typically 7”
If you could let your 20 year old self know one thing, what would it be? – “Don’t seek comfort, seek challenge.”

Time Stamped Show Notes:

01:44 – Nathan introduces Brad to the show
02:06 – Brad sold two digital businesses
- 02:30 – Dating and relationship product, real estate product etc.
- - 03:10 – Fun bar tricks
  - 03:38 – Sold it for six figures
- 04:05 – Pigtones.com
- - 04:23 – Sold it for less than $100,000
04:36 – Brad now focuses on consulting, crowdfunding, and coffee
- 04:50 – Equity crowdfunding
- 05:08 – What he did after selling his businesses
05:34 – Launched consulting firm in 2013
- 05:40 – How the firm grew over time
- 03:30 – Pricing
- 06:05 – Average retainer
- 06:22 – Total revenue in 2013
- 07:15 – Total revenue in 2015
07:34 – Revenue goal in 2016
08:11 – Total price per deal
- 08:38 – Equity product campaign
- 09:00 – Where Brad base his consulting fee
09:29 – Team size
- 09:35 – Full-time
09:51 – Number of unique customers in 2016
10:10 – First equity crowdfunding campaign
10:39 – Brad talks about his client who is from the real estate field
- 11:23 – Reww.com
- 11:45 – Different funnels
12:54 – Brad likes 2-3 steps funnel
13:08 – Magnified message
- 13:30 – MVF funnel
14:10 – Selling DVDs for real-estate market
15:14 – Cost of driving a sale and the return
15:26 – Brad’s coffee business with wife
- 15:41 – StilettoCoffee.com
- 16:14 – Coffee is a commodity
- 16:32 – His wife’s idea of selling coffee to women
- 17:35 – Build a brand using story-telling
- 18:18 – Total sales as of the moment
- 19:14 – Hillary Clinton coffee
20:26 – Potential for an exit
20:46 – Check StilettoCoffee.com and use the code BRADVIP on checkout to get a discount. Follow Brad on his website and podcast
22:35 – Launch of Brad’s podcast
- 22:55 – Total downloads
23:50 - The Famous Five

3 Key Points:

Listen and learn from the people that belong to your market.
You only get one shot in life—make sure your aim is true.
Keep things simple.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
StilettoCoffee.com – Brad and his wife’s coffee business
Costanzomarketing.com – Brad’s website
BaconWrappedBusiness.com – Brad’s podcast channel
Show Notes provided by Mallard Creatives

EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo

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