In this episode of Masters of Scale, host Jeff Berman interviews author and researcher Rachel Botsman about the concept of trust in the modern world. Botsman defines trust as a confident relationship with the unknown and discusses how trust has evolved through three phases: local, institutional, and distributed. They explore the current crisis of trust in traditional institutions and the implications of people increasingly trusting information from non-experts on social media. Botsman introduces the idea of a "trust pause" to counteract the speed and efficiency-driven nature of modern information consumption. They also discuss trust in the workplace, the challenges of hybrid work environments, and the importance of managing expectations and consistency. Finally, they touch on the impact of AI on trust, suggesting a fourth phase called "autosapient trust," and the need to address misalignment problems in AI development to ensure trustworthiness.
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