Sujan Patel, an entrepreneur and a marketer who’s made a career out of learning how to keep an eye on ALL the moving pieces of his business. He's the co-founder of two successful digital marketing companies, ContentMarketer and Web Profits.

Famous Five:

Favorite Book? – Never Eat Alone
What CEO do you follow? – Elon Musk
Favorite online tool? — Buzzsumo

Do you get 8 hours of sleep?— “No”
If you could let your 20 year old self know one thing, what would it be? – “I wish I knew that I could work harder”

Time Stamped Show Notes:

01:43 – Nathan introduces Sujan to the show
02:03 – What is Web Profits and how does it make money?
- 02:09 – Marketing agency
02:20 – Average retainer is $ 10,000 a month
- 02:40 – Reject 90% of the people
03:00 – 20 clients at the moment
03:05 – Web Profits is founded earlier this year
03:12 – Consulting firm
03:40 – Joint venture with a big company in Australia
03:55 – 90 team members
- 04:09 – 8 people are in Austin
04:21 – Total revenue at the moment
04:28 – Goal in 2016 is to hit a million
04:50 – Sujan’s thoughts on distractions
- 05:05 – Sujan likes to do a lot of things
- 05:12 – Additional 4 SaaS businesses
- - 05:28 – ContentMarketer, Narrow.io, Quu.co, LinkTexting.com
06:40 – Sujan helps in strategy
07:37 – ContentMarketer has a few products
- 07:44 – Email and twitter outreach
- 08:09 – Great for bloggers and podcasters
- 08:30 – Just hit a million email sent
- 09:00 – Finding an email is an art
09:26 – Total number of customers on all the business
09:27 – Average pay per month
09:55 – MRR
10:15 – “It is definitely worth it”
11:20 – RPU
12:00 – Number of paying customers on Quu.co
- 12:10 – Quu.co as SaaS and an advertising content
- 12:53 – Number of customers per promotion
13:09 – ContentMarketer is a bootstrap
- 13:15 – Founding date
- 13:25 – First year revenue
- 14:00 – UX designs
14:25 – Launching a new product
- 14:55 – Gross customer churn for ContentMarketer
- 15:10 – No upselling
- 15:30 – “We know what product to sell”
15:48 – 4 team members for connector
15:56 – Goal for the business
- 16:10 – Grow as big as possible
16:31 – Sujan owns half of LinkTexting.com
- 16:38 – Acquired the whole company with a partner
17:16 – Connect with Sujan through his blog and Twitter
18:50 - The Famous Five

3 Key Points:

It is easier to promote your products if you know them well.
Have a bigger goal for your business.
Creating a great email is like creating great art – you need the right tools and the right artist.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
SujanPatel.com – Sujan’s blog
@SujanPatel – Sujan’s Twitter handle
Show Notes provided by Mallard Creatives

EP 441: $605k Revenue Agency Spins off $35k MRR SaaS Products with Sujan Patel

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