Ben Uyeda – a respected architect and creative genius. Listen to hear how Ben makes money off YouTube, earns serious subscriber numbers, and acquires some pretty sweet assets.

Famous Five:

Favorite Book? – Accidental Billionaires
What CEO do you follow? – N/A

Favorite online tool? — Steller
Do you get 8 hours of sleep?— About 6 and a half
If you could let your 20 year old self know one thing, what would it be? – “Just to be nice and patient with people”

Time Stamped Show Notes:

01:38 – Nathan introduces Ben to the show
02:21 – What Ben does on Youtube and how he is monetizing it
- 02:28 – Ben wanted to give affordable design to the masses
- 02:43 – Started to make videos of how to make affordable modern furniture
- 03:00 – Product immigration into the video content itself is how you make money
- 03:20 – Producing a video product is more difficult
- 03:45 – First branded deals
03:55 – Homemade-modern.com
04:15 – DIY concrete design deal
04:30 – Home Depot is Ben’s biggest client
- 04:40 – Created a series of content packages
- - 04:50 – Step by step video instructions and social media posts
- 05:10 – Creating a bunch of products at once
05:18 – It is often rare for big brands to have a real YouTube presence
05:38 – Ben started in this field in 2013
05:45 – First year revenue
- 05:50 – First 6 months get Ben 10-15,000 subscribers in Youtube
06:00 – Brands that gave Ben donations
- 06:10 – Ben made a deal of 10 videos per brand after getting 20,000 subscribers
- 06:38 – “You can’t get paid cash until you have 100,000 subscribers”
- 06:48 – Making a whole package of content
- 07:00 – Ben’s deal on brands versus traditional commercial
07:40 – Total 2015 revenue
- 07:50 – Adsense money
08:15 – Ben buys his own equipment
08:44 – Long format video is what Youtubers doesn’t usually do
- 09:00 – Long format video is an over 20-minute video
- 09:09 – Youtube to TV
- 09:45 – Offering brands full-length videos
10:05 – Person to contact if one needs a full length videos
- 10:10 – Brands have agencies that they work with
- 10:20 – Do reverse engineering to find a person
- - 10:30 – Message on Instagram
11:20 – Show the brands that you can do it
- 11:33 – Put their tools in the video and get positive response
11:45 – Projected revenue this year
- 11:55 – 68 clients
12:05 – How to scale a business?
- 12:20 – Scaling would be finding the right people
- 13:07 – Find 2 to 3 brands that are compatible
- - 13:16 – You can get promotional ad even if the brands didn’t pay you
  - 13:43 – Collecting and acquiring assets
- 14:26 – Ben’s content is instructional
14:55 – Connect with Ben through Instagram
17:44 - The Famous Five

3 Key Points:

If you know you can do it, just do it – approval isn’t always necessary.
There’s a right recipe for everything.
Be creative – it can get you somewhere.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
@benjaminuyeda – Ben’s Instagram account
Show Notes provided by Mallard Creatives

EP 446: $200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

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