I reached out to Denny Hollick on GrowthMentor as a mentee. Denny was a good match because I wanted to ask him some questions I’ve had for a while around customer marketing and customer advocacy.

Yes, most people agree that understanding customer needs can transform product development, but what’s often overlooked is how customer advocates can significantly influence your market success and GTM plan's impact.

Denny is Head of Product Marketing at Puzzle. Prior, he led marketing leadership roles at Minerva, Kajabi, Unbounce, and Wealthbar (acquired in 2018).

Here’s what we cover:

Why customer advocacy is crucial for startup growth;

How building relationships with customers can lead to advocacy;

Examples of customer advocacy programs;

Effective customer marketing requires collaboration between teams;

Startups should invest in customer advocacy programs early;

Creating a customer advisory board is probably the easiest step one;

Customers want to feel valued and recognized, how can you make that happen;

How successful advocacy programs turn customers into partners.

Denny on LinkedIn: www.linkedin.com/in/dhollick

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Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠

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255 - How Customer Advocacy Programs Can Significantly Influence Your Market Success

Building With Buyers: Startup Marketing and Growth Fueled By Customers