From Chat To Checkout: How WhatsApp And AI Are Shaping The Future Of Ecommerce — Giorgio Pagliara | Why Commerce Shifts To Conversational AI, How AI Creates Personal Shopping Journeys, What Makes WhatsApp Key For Ecom, How Spoki Grew A Brand By 50% (#435)

In this episode of the Ecommerce Coffee Break Podcast, Claus Lauter interviews Giorgio Pagliari, CEO of Spoki, about leveraging WhatsApp and AI to enhance customer engagement and drive sales for e-commerce businesses. Giorgio discusses the shift from traditional email communication to real-time conversations via WhatsApp, highlighting its higher engagement rates and potential for instant customer support. He explains how Spoki integrates with platforms like Shopify to automate transactional messages, provide AI-driven customer support, and facilitate direct sales through WhatsApp, including enabling checkout within the app. Giorgio shares a success story where a food e-commerce business increased its revenue by 50% using Spoki and emphasizes the importance of customer-centric communication for building loyalty and improving the overall shopping experience.