Gerry Colyer, head of growth at Siftery. He was previously the VP of growth at HealthSherpa and co-founder of two startups. He’s a graduate of Yale and Stanford. The CEO of Siftery was convinced there was a better way for companies to discover, select, and make better use of their software and so began their journey into filling this particular need in the market.

Famous Five:

Favorite Book? – Hooked
What CEO do you follow? – Elon Musk

Favorite online tool? — Buffer
Do you get 8 hours of sleep?— Not quite
If you could let your 20-year old self, know one thing, what would it be? – Gerry wish he had studied more in Computer Science

Time Stamped Show Notes:

01:32 – Nathan introduces Gerry to the show
02:11 – Gerry’s 500 company is Central Mayoreo
02:57 – Siftery helps users discover and choose the right software to reach their needs
03:20 – Siftery is currently tracking 10,000 software programs
03:30 – Siftery gets data from their recommendation engines
03:57 – Siftery has a small team in SF
04:11 – Siftery has 30 team members in Bangalore and Kiev
05:24 – How Siftery collects data
- 05:59 – There’s a combination of data scraping from the web and getting recommendations from actual software users
06:48 – Siftery is trying to create tools for software buyers
08:10 – Siftery has no pricing model yet and currently free
09:13 – Monthly headcount expenses
10:00 – Advantages of having a development team in Bangalore
- 10:12 – Cost of living is Bangalore lower than in SF
11:00 – What number are you focused on every day?
- 11:11 – Data points being contributed in the community
- 11:31 – Number of vendors engaged in the platform
12:00 – Launched earlier in 2016
12:30 – Siftery is more powerful than Techcrunch
13:00 – How are you able to get updates so quickly?
- 13:05 – We get feedback from software reviews, friends in the 500, and other software owners
13:43 – 25 data contributors
14:00 – Utility metric
15:15 – Siftery’s target area
15:50 – Connect with Gerry through email, Twitter and Siftery
18:05 – The Famous Five

3 Key Points:

Meet people and build connections or, better yet, build companies.
There are opportunities in the B2B space—find the gap and fill it.
Having a team in another country can help startups build their business at a lower cost but still maintain the quality of work.

Resources Mentioned:

Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
Gerry@Siftery.com – Gerry’s email address
@Ggiaco – Gerry’s Twitter handle
Siftery.com – Gerry’s company website
Show Notes provided by Mallard Creatives

EP 508: Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Golyer

SaaS Interviews with CEOs, Startups, Founders