Spencer Farber. He is the CEO and founder of Cliently and he’s been in the industry for 10+ years working across many spaces. He discovered one thing—the constant pain for companies is to define creative ways to generate leads and THAT is what he’s trying to solve with Cliently.

Famous Five:

Favorite Book? – Marc Benioff’s books
What CEO do you follow? – Mikita Mikado
Favorite online tool? — Trello
Do you get 8 hours of sleep?— No
If you could let your 20-year old self, know one thing, what would it be? – People are going to throw curveballs and you just need to understand how to deal with them

Time Stamped Show Notes:

01:42 – Nathan introduces Spencer to the show
02:12 – Cliently helps a client engage with prospects
02:23 – A lead is only valuable if you’re able to do something with it
02:33 – Cliently is a SaaS model
- 02:40 – Cliently’s subscription plans starts at $99 to $599 a month
02:50 – Average RPU
03:18 – There are clients who pay annually
03:45 – They currently have 70-80 customers
04:02 – Cliently is bootstrapped with $30K and friends and family with $75K
04:22 – Cliently was launched in February 2016
05:00 – Spencer shares about a client in Australia and how they are using Cliently
- 05:20 – The client is BigReviewTV
- 05:28 – Cliently creates custom campaigns for them
06:10 – “We are not trying to be a CRM but we are trying to put the pieces together that are essentially going to help engagement”
06:45 – Cliently is using different APIs
07:00 – Spencer is looking to partner with Bond.co in the future
07:21 – Spencer shares how Cliently is going to beat the “other guys” in their space
08:12 - Spencer wanted to raise capital
08:54 – Cliently is using multiple sources for their leads
09:49 – Cliently’s target MRR
09:58 – Spencer would raise $500K on an equity round
- 10:30 – Spencer would give up 10-15% to get the target MRR
11:06 – Spencer shares how Cliently’s system is unique
11:34 – Team size
12:05 – Gross customer churn
13:05 – Team location
15:00 – The Famous Five
17:18 – Connect with Spencer through email

3 Key Points:

A lead is only valuable if you’re able to do something with it.
Stand out in your space—give your client more reasons to stick with you.
If you have a dream, pursue it.

Resources Mentioned:

Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
Spencer@Cliently.com – Spencer’s email address
Show Notes provided by Mallard Creatives

EP 540: Cliently Hits $8k MRR, Aims for $5m Valuation Next Round with CEO Spencer Farber

SaaS Interviews with CEOs, Startups, Founders