Daniel Araujo. He’s the CEO at Attentive.US – a competitive intelligence platform that gives real-time information to teams that use SalesForce, Hubspot, Pipedrive or Full Contact. He’s the next Googler, loves data visualization and all things technology.

Famous Five:

Favorite Book? – Peak
What CEO do you follow? – Jeff Bezos
Favorite online tool? — HubSpot
Do you get 8 hours of sleep?— Roughly
If you could let your 20-year old self, know one thing, what would it be? – Daniel would tell himself to learn as fast as he can

Time Stamped Show Notes:

01:42 – Nathan introduces Daniel to the show
02:10 – Attentive is a SaaS platform that integrates with CRMs
- 02:20 – Attentive alway looks for information and updates in real-time
02:42 – Attentive offers monthly subscriptions and an additional setup fee for clients who want to use other CRMs
03:03 – Average customer pay per month
03:16 – The integration is a one-time fee and will depend on the client’s preferences
03:55 – Attentive does track every person that is in your pipeline
- 04:40 – Every behavior of a lead notifies the user
05:00 – Daniel shares what their setup looks like
- 05:09 – The information that needs to be filled out for the setup are on the website
05:44 – There are clients who will give a list of companies they want to track
06:21 – Number of paying customers monthly
- 06:37 – Attentive just launched a new interface
07:00 – MRR
07:08 – Team size is 5 which includes a newly hired Head of Growth
08:00 – Attentive has raised $150K
- 08:12 – The first $100K was from a big VC in Portugal and the rest is from an advisor round
- 08:50 – There are key people who are helping build Attentive
- 09:00 – Initially, it was convertible note but everything is converted to equity now
- 09:19 – The valuation conversation with an Angel investor
10:05 – Daniel shares how he started raising Attentive’s capital
- 10:28 – There are still people who are using Attentive’s Slack bot for free
- 10:38 – The investors believe that Attentive could grow
- 10:58 – 10% of the company is for the investors, the rest belongs to the 3 founders of Attentive
- 11:17 – Daniel shares how the 3 founders split the rest of the company
11:40 – Daniel wants to move Attentive to the US because they want to compete in that market
12:10 – Daniel will focus on having an MRR of $5-10K before raising another round
12:40 – Valuation for Series A will depend on the metrics
13:50 – Attentive is trying to get on the Boulder acceleration program
15:20 – The Famous Five

3 Key Points:

Believe in your product so that other people, too, will believe in it.
Deciding the valuation for another raising depends on the MRR or the metrics.
Learn as FAST as you can.

Resources Mentioned:

Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
Show Notes provided by Mallard Creatives

EP 550: Attentive Raises $150K in Portugal to Solve Sales Problem with CEO Daniel Araujo

SaaS Interviews with CEOs, Startups, Founders