In this episode of the Perpetual Traffic podcast, Ralph Burns and Lauren Petrullo discuss strategies for effective marketing, emphasizing content diversification and providing value upfront. Lauren shares her "Five Horsemen of the Ads Apocalypse" strategy for building a full funnel in Meta to decrease bottom-of-funnel costs, while Ralph highlights the importance of meeting customers where they are in the funnel with tailored content. They advocate for giving away valuable content to build trust and expand the market, drawing inspiration from Alex Hormozi's approach. The hosts also touch on the distinctions between opt-ins, marketing qualified leads, and sales qualified leads, and tease a future episode with a case study that implements these strategies.
Sign in to continue reading, translating and more.
Continue
