Ollie details a method for product research using AI to find potential products to sell on Amazon. He uses the example of Apple AirTag holder collars for pets, evaluating their potential based on four elements: high demand, low competition, low hassle, and gap in the market. He uses tools like AMZScout to estimate sales and analyze competition, ultimately finding the AirTag collar market too competitive despite a flaw in existing products (AirTags falling out). Ollie contrasts this with magnetic gift boxes, which he considers a better opportunity due to lower competition and high demand, referencing a client's success in that niche.
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