Building Search for AI Agents with Exa

The conversation centers on the shift in search engine optimization (SEO) due to the rise of AI agents and large language models (LLMs). Thais Castello Branco from Exa discusses how traditional SEO is evolving into Generative Engine Optimization (GEO), where content is optimized for AI consumption rather than just human readers. She emphasizes that while SEO remains a prerequisite, ranking in the top search results is crucial for AI citation. Companies are now tailoring content, like 10K reports, for AI analysis. Exa is presented as a search engine designed for AI agents, understanding the meaning behind web documents to provide relevant, grounded data. The discussion also touches on the changing landscape of consumer search, the challenges of ad integration in AI-driven platforms, and the importance of providing context in AI queries.