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标题：How Lululemon fell out of fashion Lululemon

正文：Lululemon Athletica, a brand famous for flogging leggings for over $100 apiece, has long been in vogue among investors as well as fashionistas. Over the past decade the “athleisure” firm has reported operating margins of 15-25%, well ahead of rivals, in part owing to the vast share of sales it makes directly to customers. Its sales per square foot of shop space have reached around $1,500 a year, also far outstripping other retailers. Lululemon’s stretchy trousers and chic sweatshirts have married comfort and fashion for a new breed of home workers who wanted to look sharp but relaxed on conference calls.

知识点：fall out of /fɔːl aʊt ɒv/
1. to stop being part of a particular group or situation; to no longer be involved in something（不再）参与；脱离
2. to stop having a particular habit or doing a particular activity
改掉（习惯）；不再做（某事）
• He fell out of the team after missing three training sessions.他错过了三次训练后，就不再是球队的一员了。
• I’ve fallen out of the habit of drinking coffee in the mornin.我已经改掉了早上喝咖啡的习惯。

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外刊精讲 | 从股价暴跌45%到疯狂打折：“瑜伽界爱马仕”Lululemon为何失宠时尚圈？

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