Ryan Stewart. He’s a digital marketing expert with over 8 years of client facing experience. He currently owns and operates Webris, a Miami-based digital marketing agency specializing in SEO and content marketing.

Famous Five:

Favorite Book? – Attached
What CEO do you follow? – N/A
Favorite online tool? — SEMrush
How many hours of sleep do you get?— 8
If you could let your 20-year old self, know one thing, what would it be? – “Just self-awareness things about who am I as a person, where I want to go and how I want to live my life”

Time Stamped Show Notes:

01:17 – Nathan introduces Ryan to the show
01:39 – Webris is an SEO agency which does a lot of digital marketing and link building
- 01:48 – They specialize in generating organic growth for any sort of clients
02:00 – Webris has a retainer model of 5K-6K a month depending on the work
- 02:15 – They require a minimum of 6 months
02:22 – Webris currently has 22 clients
02:30 – Webris is doing $100K minimum MRR
02:38 – Webris was launched March, 2016
02:52 – In Webris’ first year, they earned 750K
03:00 – Webris also has a training program
- 03:11 – Ryan is doing concept marketing for himself
- 03:32 – Ryan had link building training where he taught how to build links at scale
- 03:44 – Ryan also did blogger outreach PR stuff
04:18 – Ryan didn’t do any advertising on Youtube, but he has a good content
- 04:30 – He has a good email list and a Facebook group with 10K people, a Facebook page and Twitter page
- 04:42 – Ryan uses concept promotion on the videos with more views
05:30 – Ryan uses automation in Google Drive Suite
- 06:14 – Ryan launched a video regarding using Google Suite for automation
06:50 – Ryan thinks that YouTube is more powerful than the blog
- 07:09 – YouTube is much easier to use for engagement purposes
07:22 – Ryan also does mini-checklist processes for their clients
07:26 – If you have an email list and you can get 100 engaged views on your videos, it is more than enough to set you on the right direction
07:37 – Ryan’s email list is 10K with 30% open rate
- 07:49 – Ryan would get 500 views in 12 hours after sending his content out to his email list
08:02 – Ryan uses SEO for his YouTube video titles
- 08:22 – They’ll go after the keywords on their blog
- 08:31 – “People aren’t really using the same keywords on YouTube”
- 08:37 – For YouTube, you need to grab attention from the titles
09:07 – Team size is 7, in Miami and some are remote
09:30 – Webris is doing a lot of content creation and they pay per article
09:57 – Webris can also negotiate with other people for content
- 10:06 – They pay $100-200 depending on the client niche
- 10:20 – Ryan posts job ads on Upwork and on the Facebook group Cult of Copy which is run by a copywriter, Collin Theriot
- 11:01 – Webris has an in-depth content generation process
- 11:12 – Webris mitigates the process with the research upfront and by building a really good outline for the writer
- 11:35 – Webris will also just google for bloggers in a specific niche and pay them around $500 to write
- 11:54 – Content is dependent on niche
- 12:28 – You just got to go out and pay writers the right amount
12:50 – Prior to Webris, Ryan was doing his MBA and realized he hated everything about that life
13:59 – What Ryan made last year is less than what he did when he was 20
14:21 – Ryan’s #1 goal is that his people are happy
14:33 – Ryan spends $4K a month on their office space
16:00 – The Famous Five

3 Key Points:

If you hate doing something – just quit.
Paying your writers the right amount will lead to great content.
In every decision you make for your business – consider your people.

Resources Mentioned:

The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
Klipfolio – Track your business performance across all departments for FREE
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives

664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart

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