Adam Jankovits and his goal is to become an outstanding marketing technologist. He is a person who brings together strengths in marketing, technology and social interaction. He’s got an MBA and consultancy background, but also has a strong interest in technology and social-networking skills. His focus right now is on his company, LeadBerry.

Famous Five:

Favorite Book? – Founders at Work
What CEO do you follow? – N/A
Favorite online tool? — Slack
How many hours of sleep do you get?— Currently 6
If you could let your 20-year old self, know one thing, what would it be? – Adam would tell himself to take networking very seriously

Time Stamped Show Notes:

01:10 – Nathan introduces Adam to the show
01:45 – LeadBerry is a B2B lead generation software that converts website visitors to sales leads
- 01:58 – The basic idea is that there’s no code needed and you just connect LeadBerry to Google Analytics
- 02:09 – LeadBerry does 2 things: aims to identify B2B visitors and provides real-time valuable data
02:50 – LeadBerry is still currently on pre-revenue
03:05 – LeadBerry’s free beta was launched in October 2016
03:15 – LeadBerry just recently removed the free beta and launched the paid version on the third week of April
04:10 – LeadBerry’s idea
- 04:31 – LeadBerry was first built in-house
04:40 – Since October, LeadBerry already had over 2K subscribers
- 04:47 – Most of them are companies
04:59 – LeadBerry has generated over 2M leads
05:03 – “The numbers and the feedback kept us pushing”
05:17 – LeadBerry doesn’t have a guarantee that their customers will convert to the paid version
- 05:36 – Adam has a plan on how they can possibly convert their customers to paying ones
06:16 – Adam is the CEO and founder of the agency, Brandlift
- 06:26 – Brandlift generates signups through PR, marketing and performance campaigns
07:00 – The amount Adam and Brandlift have invested in LeadBerry
07:17 – LeadBerry currently has 3 people in the team who are also working Brandlift
- 07:24 – Brandlift agency has 20 people
07:36 – LeadBerry currently spends $3-4K a month into their performance channel
08:25 – Adam is spending around $50K total in pre-revenue
09:04 – Nathan talked to a lot of agencies where they build solutions in their agency and spin out the solution as a SaaS business
09:25 – Adam has used LeadBerry in Brandlift
09:35 – LeadBerry is completely bootstrapped
09:52 – Brandlift was launched in 2010
- 10:00 – Brandlift is a full-service digital agency
10:45 – LeadBerry is using different sources like FullContact, Hunter and Clearbit to generate leads
- 10:56 – LeadBerry always tries to explore new and unexplored options in generating leads
11:10 – Brandlift’s first year revenue
- 11:29 – Adam was 28 when he launched Brandlift
- 12:25 – Net revenue is around $150K
- 12:41 – Topline revenue is around $1M
- 12:51 – Brandlift is based in Hungary and Los Angeles
13:36 – Adam shares how LeadBerry is different from other lead generation software
- 14:00 – LeadBerry has absolutely no development work that needs to be done if you want to get started with LeadBerry
- 14:28 – LeadBerry integrates with Google Analytics
15:10 – LeadBerry won’t need the Google Analytics code
- 15:32 – You can connect your Google Analytics’ profile with just 2 clicks
- 15:48 – Google Analytics helps in the identification part
- 16:34 – LeadBerry pulls out the leads for you which saves you time
17:10 – You can use LeadBerry’s online interface on a daily basis or connect your CRM and it will automatically sync data
17:36 – Adam won’t sell LeadBerry for $100K and is not currently thinking about it
18:57 – The Famous Five

3 Key Points:

Most lead generation businesses made the software for their own use, saw its value, and then spun it out as a SaaS business.
Lead sources often verify their leads with each other.
Starting as a free software for a couple of months may lead customers to see the value in your product and convert into paid customers.

Resources Mentioned:

The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
Klipfolio – Track your business performance across all departments for FREE
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives

672: How to Use Your Agency to Launch a SaaS Product with Leadberry CEO Adam Jankovits

SaaS Interviews with CEOs, Startups, Founders