Last week’s big announcement from Best Buy caught my attention. Not just because of its splashy branding moves with gaming and sports, but because it hinted at a more collaborative model for retail media. Could this be the beginning of federations and consortiums reshaping the retail media landscape?

In this episode, I dive into part two of my series on retail media alliances. From Europe’s pioneering Valiuz alliance, to Rippl's breakthrough partnership with Hy-Vee here in the U.S., I explore the real-world models that are already proving federations can work. I also break down why consolidation may be the lifeline smaller networks need, and the critical challenge of measurement standardization that could make (or break) these collaborations.

This episode is sponsored by Connected Commerce at Acosta Group

Timeline

[00:36] - Lisa Valentino’s vision for Best Buy as a network beyond retail
[02:22] - Why fragmentation makes the current retail media model unsustainable
[02:52] - Valiuz in Europe: a federation covering 80% of French households
[03:15] - Rippl’s U.S. breakthrough with Hy-Vee’s RedMedia
[04:00] - Regional consortiums empowering smaller grocers
[05:11] - Why scale matters: the challenge for long-tail RMNs
[07:09] - The measurement problem: why standardization is both the biggest hurdle and the biggest opportunity

Links & Resources

Part 1 of this series How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1)
Read my article for The Drum Inside Best Buy’s first ad showcase as it makes a major play for retail media budgets
Info about Valiuz retail media solutions
Article by Grocery Dive about Hy-Vee & Rippl
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Meet The First Retail Media Federations & Consortiums (Part 2)

Retail Media Breakfast Club