Ran Korber. He’s the CEO and founder of BreezoMeter. His ambition is to improve the health and quality of life for billions of people across the globe by providing accurate and actionable air quality data. It’s truly the leading air quality analytic company and one of Israel’s top 10 promising startups in 2015 with millions of daily users.

Famous Five:

Favorite Book? – Zero to One
What CEO do you follow? – Elon Musk
Favorite online tool? — Slack and HubSpot
How many hours of sleep do you get?— 6
If you could let your 20-year old self, know one thing, what would it be? – “Keep going, you’re doing well”

Time Stamped Show Notes:

01:10 – Nathan introduces Ran to the show
01:57 – BreezoMeter helps companies to increase user engagement
02:38 – BreezoMeter makes the invisible visible by providing highly accurate, location-based, air quality which includes data that can be integrated to any device or technology
03:08 – Using BreezoMeter’s data, the Dyson air purifier turns on whenever the air quality outside is substandard
- 03:16 – A notification will be sent to the Dyson app as well
03:29 – Dyson is BreezoMeter’s customer and BreezoMeter tells Dyson’s customers about the air purifier
03:58 – The air purifier turns on automatically and, as an owner, you want to make sure that the product you bought is working
04:37 – BreezoMeter provides a license to their APIs
- 04:53 – Customers pay on a monthly basis
04:58 – BreezoMeter is data as a service
05:14 – All of BreezoMeter’s customers are enterprises
- 05:23 – The customers use BreezoMeter’s data in big volumes
05:49 – Average monthly RPU is higher than $1K a month
06:04 – Ran just read Jason Lemkin’s From Impossible to Inevitable
06:29 – BreezoMeter broke a million in sales last year
06:34 – Ran hopes they’ll break $10M in sales this year
06:54 – Ran is an environmental engineer
07:05 – In 2012, Ran was searching to buy a house for his family
- 07:10 – Ran’s wife has asthma and Ran knows how air pollution can have severe health effects
- 07:45 – We all want to protect our families
- 07:51 – Ran asks the bureau of protection and environment in Israel about the place with the cleanest air and they don’t have any data that can answer the question
- 08:08 – Together with Ran’s colleague, they built the app
08:19 – BreezoMeter was founded in 2014
08:26 – Team size
08:39 – BreezoMeter has raised $5M
- 08:48 – The last round was in July 2016
- 08:57 – The first round was a seed round with $2M
09:54 – All of BreezoMeter’s investors are approachable and they share the same vision
10:12 – Total number of users
10:46 – Dyson has an air purifier and you can download the Dyson link app that will show the air quality data
12:00 – Customers pay depending on the combination of the features they use and the volume of API calls
- 12:20 – BreezoMeter earns more from their features
13:03 – BreezoMeter doesn’t disclose their pricing because of their enterprise clients
- 13:48 – BreezoMeter caters to different industries
14:13 – CAC
15:51 – BreezoMeter raise funds to expand and increase their revenue
16:21 – For every sales rep, the revenue is $500K to $1M in annual revenue
16:37 – BreezoMeter has 4 sales rep
17:01 – The churn is due to some of the companies having medical devices
18:30 – BreezoMeter’s customers are paying at least $3K a month
19:32 – The Famous Five

3 Key Points:

Air pollution directly impacts our health—therefore, knowing the air quality around us can inform our decisions regarding what products to use.
A SaaS company that serves mainly enterprise businesses has a possibility of scaling faster.
Keep on going and believe that you’re doing well.

Resources Mentioned:

The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

718: Air Pollution is Deadly, How Isralei Entrepreneur Is Cashing In

SaaS Interviews with CEOs, Startups, Founders