David Dunne. He’s the CEO and co-founder of Velocidi, a marketing intelligence company that harnesses data for leading brands and agencies. In the 7 years since founding Velocidi, it enables marketers to make data-driven decisions that optimize marketing spend. David is currently leading the firm’s next chapter into artificial intelligence.

Famous Five:

Favorite Book? – Selling the Invisible
What CEO do you follow? – Richard Branson
Favorite online tool? — Tidal
How many hours of sleep do you get?— 5-6
If you could let your 20-year old self, know one thing, what would it be? – “Hurry up, things are changing fast, you have to move faster”

Time Stamped Show Notes:

01:07 – Nathan introduces David to the show
01:41 – Velocidi focuses on how AI can speed up insights
01:48 – Velocidi’s technology has always been enabling the process of analysts driving the insights
02:22 – The analysts are Velocidi’s customers
02:39 – Velocidi is a SaaS business selling licenses
03:01 – Pricing starts at $3K a month
03:23 – Average monthly RPU is around $6K
03:44 – Velocidi charges by the amount of data streams
04:20 – Velocidi uses API calls to bring in the data
04:42 – Velocidi was launched in 2010
05:19 – There are people who are with David in building Velocidi
05:44 – David was a part of a global business
06:11 – David was happy with Edelman, but he wanted to reinvent himself
07:46 – David was 43 when he started Velocidi
09:26 – Every entrepreneur takes risks
09:51 – David has always separated personal assets with work
10:15 – Velocidi was capital intensive for the first few years
10:56 – Velocidi has initially raised $3M from friends and families
11:01 – Velocidi just closed a $12M round
11:18 – David has ambitious plans for growing the business
11:49 – More capital allows you to have more options
12:10 – CAC
12:21 – Most of Velocidi’s customers are large global agencies
12:31 – Velocidi is expanding into other industries
13:45 – LTV to CAC ratio
13:58 – David tries to look at some of the classic businesses for comparison
15:19 – Velocidi focuses on what they can give to customers
16:04 – Velocidi keeps their customers for at least 5 years
16:54 – Some of Velocidi’s customers have thousands of customers and there’s a lot of room to grow
17:39 – Velocidi is innovating their product at a much faster rate
17:55 – The innovations depend on the customer's’ needs
18:21 – Velocidi is expanding their automated self-serve platform this year
18:40 – Velocidi has hundreds of customers
19:19 – Self-service means different things
20:08 – Analysts have been using excel and powerpoint
20:42 – Velocidi delivers the core-data and the clients tailor the data
21:11 – The quality of the data alongside a creative makes Velocidi’s clients standout
- 23:01 – David believes that data with creative is a better creative
23:55 – Average MRR
25:36 – David won’t sell Velocidi
26:53 – The Famous Five

3 Key Points:

Entrepreneurs will always take risk—what matters is how big of a risk you’re willing to take.
Focus on what you CAN commit to your customers.
Things change faster than you think; so KEEP moving and don’t get left behind!

Resources Mentioned:

Show Notes provided by Mallard Creatives

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