Cameron Herold. He’s known as the business growth guru. He’s the mastermind behind hundreds of companies’ exponential growth. He’s built a dynamic consultancy whose current clients include the big 4 wireless carriers. His clients like that Cameron only speaks from experience. He’s earned his reputation as the business growth guru by guiding clients to double their profit and revenue in just 3 years or less.

Famous Five:
Favorite Book? – Good to Great
What CEO do you follow? – Travis Kalanick
Favorite online tool? — CommitTo3
How many hours of sleep do you get?— 9
If you could let your 20-year old self, know one thing, what would it be? – “Everybody’s insecure, everybody’s nervous and just suck it up and run with it, because everybody’s more worried about themselves and never about me”

Time Stamped Show Notes:
01:16 – Nathan introduces Cameron to the show
02:04 – Cameron was featured on TED Talks’ Raising Kids as Entrepreneurs and that’s where his career got started
02:13 – Cameron got into College Pro Painters
02:24 – Cameron was the COO at 1-800-GOT-JUNK
02:29 – Cameron grew the company from 14 employees to 3100 employees in 6 years
02:33 – Cameron started coaching CEOs 10 years ago
02:48 – Brian Scudamore who was in Episode 409 and he is Cameron’s friend
03:20 – Cameron shares why he chose the consultancy path
03:43 – “I don’t need to build another company to feel good”
03:50 – Cameron likes doing what he does
04:02 – Cameron shares what happened in cryptocurrency in 2000
04:04 – There were 15K companies using currencies
04:14 – Electronic currency was tied to US dollars in terms of valuation but it was backed by nothing
04:27 – They took a percentage of every transaction
05:06 – One of the companies that Cameron helped was BlueGrace Logistics
05:18 – Cameron coached the CEO, Bobby Harris, and 5 other executives
05:21 – Form $80M top line revenue, they grew to $250M
05:33 – The company is all about culture and that is Bobby’s focus
05:47 – Cameron does two 90-minute video calls with all of his clients
05:56 – It’s mostly mentoring
06:08 – Cameron teaches how to put the right systems and processes in place
06:25 – Most entrepreneurs just wake up one day with the realization that they’re clueless about what they’re doing
06:44 – After experiencing substantial growth, a company has no idea what to do next
07:04 – There are a couple of companies that Cameron has equity in
07:30 – Cameron has a couple of groups on the investment side
07:43 – Cameron’s two books, Double Double and Meetings Suck, speak to the core of what Cameron is doing
07:55 – Cameron wrote a book because he’s a paid speaker and speaker bureaus want to put out more content
08:04 – Cameron is an advisor and investor for Tucker Max’s Book in a Box
08:16 – Book in a Box does an 8-hour interview and strips the content from your head
08:40 – It costs $25K to pull the content out of your head and put it into print
08:44 – Thought leaders and CEOs need to have a book in this day and age
09:10 – Cameron shares how great Book in a Box is at what they do
09:24 – They also pulled some content from Cameron’s previous speaking events and used the copy of his first book
09:29 – They provide a format for our thoughts and they ask the right questions
09:49 – Cameron has sold around 50K copies of Meetings Suck
10:03 – Cameron targets the leaders of the meetings, participants and discusses how the meeting should proceed
10:30 – Cameron wrote Double Double 6 years ago
10:52 – Cameron’s speaking fee was $7500 before he had published his books, now it is $35K
11:11 – Cameron is one of the best speakers that we’ve had in a long time now
11:51 – “I think we’re at the very, very peak of a market right now”
12:34 – Some of Cameron’s clients have been with him for 3-4 years, some just a year and others 3-6 months
12:51 – Cameron’s starting fee is $80K annually and goes up depending on the client’s needs
13:20 – Cameron shares how he talked with Sprint’s Jaime Jones
13:46 – “I don’t understand their business and I don’t need to”
14:35 – Cameron focuses on the people side of the business
15:16 – Cameron shares where he puts his money to increase his revenue stream
15:42 – Everything is a little overpriced now in real estate
16:04 – Cameron shares where his property is and how he is managing them
19:25 – The Famous Five

3 Key Points:
Some entrepreneurs get overwhelmed by their company’s incredibly, fast-paced growth and they need support in learning how to sustain that growth.
Have the right systems and processes in place to carry the momentum of your business.
Invest your money after you’ve done the research yourself and know exactly what you’re getting into.

Resources Mentioned:
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
Klipfolio – Track your business performance across all departments for FREE
Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives

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