Huge Q&A About Google Ads (Episode 480)

In this episode of the Paid Search Podcast, Chris answers listener questions about Google Ads. He discusses the value of Google Ads certifications, concluding they're mainly useful for client perception rather than actual management capabilities. He then explains how to analyze audience performance data, emphasizing the importance of conversion data over basic metrics like clicks and impressions. Finally, Chris addresses a question about influencing Google's autocomplete feature, stating it's primarily driven by organic trends and can't be manipulated through paid ads. He concludes by responding to a listener's concerns about the increasing role of AI in Google Ads, acknowledging the challenges but encouraging listeners to look past the "Google narrative" and focus on effective strategies.