In this special edition of the Serious Sellers Podcast, Bradley Sutton interviews Andrea Marquez from Amazon to recap the key announcements and highlights from the Amazon Accelerate conference. They discuss the benefits of attending Accelerate, such as networking and the Seller Cafe, and delve into new releases like the elimination of commingled inventory, more flexible return processes including partial refunds, and the AI Creative Studio. They also explore the potential of AI-driven seller assistance through "Amelia" in Seller Central and the new regional launch capabilities for products, as well as shoppable A+ content and the democratization of Amazon Marketing Cloud (AMC). The conversation also touches on Amazon's 25th anniversary of celebrating independent sellers and Andrea's interviews with successful Amazon sellers who are making a positive impact through their businesses.
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