In this episode, Greg interviews the Boring Marketer, James, about identifying and capitalizing on overlooked, "boring" local business opportunities using AI. James shares his success with Diesel Dudes, a mobile diesel mechanic business, and outlines a strategy for finding underserved niches with high customer value, specifically in Tier 2 and 3 cities. He details a workflow that scrapes Google Maps data to analyze review sentiment, social presence, and market demand, then uses AI to synthesize the data and identify promising business ideas. James emphasizes leveraging AI to create media assets like local newsletters to attract customers and generate leads for these businesses, highlighting the potential for high-margin, low-competition ventures. He also discusses using Hostinger to self-host In8In workflows for cost-effective automation.
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