We Already Have A Vendor for that Objection

In this sales-focused monologue, Armand Farrokh outlines a three-step "Mr. Miyagi" method for handling the "I'm using a competitor" objection during cold calls. The method involves agreeing with the prospect's choice, incentivizing conversation with trap questions to expose gaps in their current solution, and selling a low-pressure "test drive" (meeting or demo) rather than an immediate purchase. Armand illustrates this approach with examples from selling compensation software, gym memberships, and AI resume screeners, emphasizing the importance of understanding the prospect's needs and offering value even if they don't switch products. The podcast also includes advertisements for Outreach, Nooks, Wiser, Aligned, Texas, Close, and Momentum.