Ryan Daniel Moran interviews Ben Hardy, author of "Science of Scaling," using himself as a case study to explore the book's principles. They discuss setting impossible goals, collapsing timelines, eliminating distractions, and raising the floor to achieve significant business growth. Hardy emphasizes that goals are tools for strategic decision-making and focus, and that identifying and addressing hidden commitments is crucial for scaling. The conversation touches on the importance of focus, the power of identifying key individuals ("super-whos") to accelerate progress, and the psychological aspects of goal setting, including managing emotions and overcoming limiting beliefs. They analyze examples like Tom Brady and Logan Paul to illustrate the impact of singular focus versus divided attention.
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