Beyond the benchmark: Baillie Gifford CEO on why being different pays off

In this episode of "Short Briefings on Long Term Thinking," host Leo Kellyan interviews Tim Campbell, the CEO of Baillie Gifford, about his career journey and the firm's investment philosophy. Campbell discusses his unconventional path from studying history to leading an investment firm, emphasizing Baillie Gifford's transformation from benchmark-driven investing to focusing on long-term growth and exceptional companies. He highlights the importance of rational optimism, client alignment, and the firm's increasing involvement in private companies and AI, while also addressing the challenges of being out of step with the market's shift towards passive investing. Campbell also shares his insights on how AI is being used within Baillie Gifford and recommends "The Friction Project" as an insightful read.