073: Tactic Tuesdays: The NEW Geo-Targeting & Amazon Marketing Cloud Strategies

In this episode of Tactics Tuesday at Brand Fortress HQ, Jon and Mike, along with Matt, discuss new AMC (Amazon Marketing Cloud) and geo-targeting strategies on Amazon, emphasizing how Amazon has updated AMC and its geo-targeting capabilities. Mike shares his experience with pool cleaning tools, a seasonal product, and how geo-targeting can limit sponsored ads to specific regions with year-round pool openings, potentially improving ACoS (Advertising Cost of Sales). The discussion covers using AMC to create audiences for DSP (Demand-Side Platform) and sponsored ads, the value of lifetime warranties in different climates, and the importance of aligning ad strategies with overall product statistics to improve organic rankings. They also touch on the increasing capabilities of Sponsored Display ads, the benefits of B2B targeting, and practical advice on gaining access to AMC and leveraging AI for SQL queries.