In this episode, Matt McWilliams shares a private training session originally created for affiliates, focusing on how to use opt-in bonuses to grow an email list before a launch. He details strategies from a $5.7 million affiliate launch, explaining what makes a good opt-in bonus, how to deliver it effectively, and how to create engagement through platforms like Facebook groups. The episode also touches on content strategy, paid advertising, and how to warm up an audience before a promotion, providing actionable insights for both affiliates and affiliate managers.
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