Research is showing that there are four broad groups of people who are the most vaccine hesitant:

African Americans
Latinos
Women between the ages of 20 and 36
Rural Americans and Republicans

Many of us have a family or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques.

Compassionate curiosity

Listen with compassion
Understanding motivations
Be genuine with curiosity

Leverage the right messenger

Framing what you’re going to share
Think about their perspective
Find an authority figure who they respect
Trumpcine

The Message

Change the social norm
Being able to take our masks off “Take a shot, take off your mask”
Personalise the message

Links

Morgan Freeman https://en.wikipedia.org/wiki/Morgan_Freeman

Kwame Christian https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/

Steve Martin & Joe Marks: BG episode

https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/

Robb Willer, Stanford University https://en.wikipedia.org/wiki/Robb_Willer

Donald Trump https://en.wikipedia.org/wiki/Donald_Trump

Ivanka Trump https://en.wikipedia.org/wiki/Ivanka_Trump

Ted Cruz https://en.wikipedia.org/wiki/Ted_Cruz

Trumpcine https://www.forbes.com/sites/brucelee/2021/04/12/trump-calls-covid-19-vaccine-trumpcine-mocks-fauci-again/

Frank Luntz https://en.wikipedia.org/wiki/Frank_Luntz

Robert Cialdini https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/

The Petrified Forrest https://www.psychologytoday.com/gb/blog/the-shaping-us/201909/the-petrified-wood-principle

Katy Milkman https://behavioralgrooves.com/episode/katy-milkman-phd-using-behavior-change-for-good/

Surfacing norms to increase vaccine acceptance https://psyarxiv.com/srv6t/

Patreon https://www.patreon.com/behavioralgrooves

© 2021 Behavioral Grooves

3 Ways to have a Positive Chat About Vaccine Hesitancy with Friends and Family

Behavioral Grooves Podcast