Generative Engine Optimization: The Most Powerful SEO Secret Smart Businesses Are Using

This podcast episode discusses Generative Engine Optimization (GEO), a new digital marketing strategy for 2025. The speaker argues that traditional SEO is becoming less effective due to AI-powered search tools providing direct answers, reducing website traffic. GEO focuses on optimizing content for inclusion in AI-generated answers, emphasizing concise, structured content, long-tail keywords, and building credibility (E-E-A-T). The speaker suggests using tools like Semrush for keyword research and tracking Google's AI overviews, and highlights the importance of creating valuable, shareable content to gain media attention and backlinks. The speaker concludes that GEO complements, rather than replaces, traditional SEO, and that businesses failing to adapt risk losing sales and customers.