In this episode of Lenny's Podcast, Lenny interviews Ethan Smith, CEO of Graphite, about Answer Engine Optimization (AEO), the practice of optimizing content to appear in AI-generated answers from platforms like ChatGPT. Ethan explains that AEO is similar to traditional SEO but with key differences, such as the importance of being mentioned frequently in citations rather than just ranking first in search results. He emphasizes that early-stage companies can benefit from AEO by focusing on creating content that answers specific questions and optimizing for platforms like Reddit and YouTube. Ethan also shares insights on tracking AEO performance, the value of leads from answer engines, and the role of AI in content creation, advising against fully AI-generated content and highlighting the importance of original research and expertise.
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