In this episode of Lenny's Podcast, host Lenny interviews Ethan Smith, CEO of Graphite, about Answer Engine Optimization (AEO), which is essentially SEO for AI-driven platforms like ChatGPT. Ethan explains that AEO is about optimizing content to appear in the answers these platforms provide, emphasizing that while traditional SEO tactics still apply, AEO requires a focus on getting mentioned as many times as possible across various online sources, including Reddit, YouTube, and blogs. He notes that early-stage companies can benefit significantly from AEO due to its potential for quick wins and higher conversion rates compared to traditional Google search traffic. Ethan also shares actionable strategies for AEO, including question research, citation optimization, and creating high-quality, authentic content, while also warning against misinformation and spamming tactics.
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