Nica Yusay, a small business owner specializing in vintage designer bags, shares her journey from thrifting due to financial insecurity in a single-parent household to building a six-figure business. She discusses her curated approach to selecting bags, emphasizing authenticity and personal passion. Yusay details how a viral TikTok video boosted her business, leading her to transition from a corporate job to full-time entrepreneurship. She outlines her weekly routine, which includes inventory planning, photo shoots, listing preparation, marketing, live sales events, and sourcing new bags. Yusay also mentions hiring her mom and sister to help with order fulfillment, aiming to expand her inventory and ultimately grow her brand into a warehouse-based operation with a larger team.
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