This podcast episode explores the economics of influencing, with a focus on fashion influencer Kendall Hoyt. Kendall, who has gained a substantial following on TikTok for her goth-adjacent vintage style, discusses the financial aspects of being an influencer. She shares insights into her expenses, which include spending money on clothes and receiving gifted items from brands. Kendall also invests in essential equipment like an iPhone, laptop, and tripod. Despite balancing her influencer work with a day job in advertising, she devotes significant time to creating content. In terms of earnings, Kendall reveals that she made around $15,000 in 2022, but her net income is lower after deducting expenses. Overall, this episode provides an informative look into the economics of influencing and sheds light on the financial realities experienced by aspiring influencers.
