In episode 700 of the Serious Sellers Podcast, Bradley Sutton discusses strategies for launching products on Amazon in 2025 and 2026, dubbed the "Maldives Honeymoon launch strategy." He emphasizes the importance of keyword research and adapting to changes brought by AI and Rufus. Sutton clarifies the concept of the "honeymoon period," focusing on maximizing the impact of initial sales and data on new listings. He provides actionable tips, including analyzing title density, competitor strength, exploring bundling options, and optimizing listings with relevant keywords and images. He also stresses the importance of test listings to check relevancy, advertising targets, and pricing, as well as leveraging Amazon Vine for pre-launch reviews and TikTok Shop for broader reach.
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