China's reel to real adventures

The Round Table podcast discusses the impact of film and TV awards, like the Golden Panda Awards, on culture and tourism in China. The panelists explore how films act as economic drivers, tourism guides, and tools for international cultural exchange. They delve into the interactive aspects of film festivals, such as the Golden Panda Awards' integration of cinema with local food, travel, and consumer benefits, including discounts and tourism routes. The discussion also covers how specific movies and even IMAX screens in different regions have boosted local tourism, with examples like the Yin Ruins and the film "Creation of the Gods," as well as the popularity of "Detective Chinatown 1900." Furthermore, the podcast touches on the use of VR and XR to enhance film tourism and make cultural experiences more accessible, and the role of movie ticket vouchers and merchandise in boosting cultural spending. Finally, the panel examines how Chinese films are attracting international travelers and fostering a greater understanding of Chinese culture abroad.